5 Pay-per-click Holiday Tasks to Do Now
The beginning of the holiday season is right around the corner. It is often the busiest and most profitable period of the year for ecommerce merchants. Now is the time to plan your holiday...
View Article5 Pay-per-click Filters to Avoid Drowning in Data
The amount of data available to pay-per-click advertisers can seem overwhelming. Advertisers have to find the optimizations that will make the most impact, as many won’t move the needle one way or the...
View Article24 Pay-per-click Advertising Tools
Managing a pay-per-click advertising campaign can be time-consuming and expensive. Fortunately, there is a wide range of tools available to create efficient ad copy and to optimize your budget. Here is...
View ArticleDynamic Search Ads Complement Pay-per-click Efforts
Google’s Dynamic Search Ads allow pay-per-click advertisers to show text ads based on relevant queries that are not otherwise in an ad campaign. It’s been nearly two years since Google first introduced...
View ArticleHow to Measure Lift from Promotion and Advertising
In marketing, “lift” represents an increase in sales in response to some form of advertising or promotion. Monitoring, measuring, and optimizing lift may help a business grow more quickly. It is...
View Article5 Tips for Google’s Enhanced Campaigns
Google AdWords Enhanced Campaigns have been mandatory for all advertisers since July 23. But they have been in use since the end of February. During this time, my team and I have developed five tactics...
View ArticleUsing AdWords’ Cost-per-acquisition Flexible Bidding
In May, Google began offering flexible pay-per-click bidding strategies, which allow advertisers to automate bids based upon different goals. For example, advertisers can now target a specific cost per...
View Article3 Tactics to Reassess Paid Search in 2014
In many ways, 2013 was a transition year for paid search. We saw the launch of AdWords Enhanced Campaigns, to more precisely target searcher intent. We also saw the next evolution of AdWords Product...
View ArticleAdWords: Understanding Flexible Conversion Tracking
Over the last month, Google AdWords has made a significant update to how conversions are tracked and attributed. Flexible conversion tracking represents Google’s ongoing effort to provide the most...
View ArticlePPC Ads: Focus on Best-selling Products to Improve Performance
There’s a simple way to improve the aggregate performance of your pay-per-click advertising campaigns: Find areas of efficiency and invest in them. One way to ...
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